I’m always looking for new, innovative ways for the Firm to stay ahead of the curve, to communicate to clients and the community who we are and to make sure we’re always represented well. I enjoy working with the various people in the Firm to implement a business development plan that will fit with the firm’s strategic growth initiatives.

Jaimi Koechel knows the power of making connections. As a Firm Principal, Jaimi guides the Firm’s business development. She provides support and the framework necessary to encourage all firm employees to think strategically in their day to day interactions, and assists them in building relationships and growing the Firm’s individual niches. She brings unique vision and knowledge of industry trends to her endeavors, always with the Firm’s people first ideology in mind.

Jaimi leads the Firm’s Marketing Department in all marketing efforts including branding, public relations, social media, special events, advertising, collateral, newsletters, the website, proposals and the planning and implementation of the Firm’s strategic and niche marketing plans.

Before joining Henry+Horne, Jaimi was the Marketing Events Coordinator for a well-known accounting firm in Madison, Wisconsin where she managed all seminars and events held by the parent company as well as its affiliate entities.

Jaimi graduated from Arizona State University – West with a Bachelor of Applied Science Degree with an emphasis in Communication. She received her Associate of Applied Science Degree in Marketing from Madison Area Technical College.

Jaimi is an active member of the Association for Accounting Marketing (AAM) and is a committee member of the AAM Minute newsletter. She also received the Firm’s first AAM-MAA Award. The Firm has gone on to receive a total of nine AAM-MAA Awards under her leadership for a number of achievements including rebranding, creating and launching a new website, content marketing, advertising, niche building, publications, blogs and featured articles. Jaimi was also nominated in 2011 for AAM’s Marketer of the Year award.

When she’s not working, you can find Jaimi spending time with her husband and son and working out.