Engaging Younger Citizens Through Technology

A hot topic for many governmental entities these days is how to engage their citizens. Many governments are looking to technology to engage the younger generations of citizens including millennials. The choices in technology are based on a number of factors including the availability of resources, the community’s appetite for engagement and the motivation of …

Keep Reading

Why Your Nonprofit Needs a Mobile Site

It should be no surprise that the use of cell phones has increased. While it has been the source of a lot of talk over the years, it appears we’re finally at a tipping point. Emarketer created a chart to show the shift in search volume in the U.S. since 2011. Their results concluded that …

Keep Reading

Is It Time for You to Implement a Social Media Policy?

Social media has become the top marketing tool in businesses today, which of course includes the not-for-profit community. By now, you probably have a team member that is responsible for the organization’s Facebook, Twitter and LinkedIn accounts. However, there are more ways that social media can affect your organization than its own pages. Employees, volunteers …

Keep Reading

The IRS on Social Media?!

Yes, even the IRS is participating in the world of social media! They developed an app to help give you easy access to the tax help you need. They are on YouTube, Twitter, Facebook, and Tumblr. Also, you can subscribe to receive their Tax Tips email blast. This is a great tool to help keep …

Keep Reading

Are You Using Social Media To Achieve Your Marketing Goals? Part II

Now you have your marketing plan in place and some do’s and don’ts you are ready to get your accounts set up based on your target audience.  If you have defined LinkedIn, Twitter, Facebook and blogging as good social media tools for your organization read on to learn about some great resources for you to …

Keep Reading

Are You Using Social Media To Achieve Your Marketing Goals? Part I

I recently gave a presentation at our monthly lunch ‘n learns about using social media in not-for-profit organizations.  If you are not using social media I strongly encourage you to look into it.  Social media is very affordable (as it is mostly free), easy way to connect with your supporters, great way to maintain relationships …

Keep Reading