Annual Giving USA Report Released

The latest view on not-for-profit accounting issues

The Giving USA Foundation (a public service initiative of The Giving Institute) has released their annual Giving USA Report on Philanthropy in collaboration with The Indiana University Lilly Family School of Philanthropy. The Giving USA report compiles and analyzes data on charitable giving in the U.S in order to identify trends that can be useful to nonprofit organizations. The following is a summary of the sources of the $358.38 billion in charitable giving disclosed in the 2014 report:

(Numbers in billions of dollars and rounded)

  • $258.03 (72%) Individuals
  • $53.76 (15%) Foundations
  • $28.67 (8%) Bequests
  • $17.92 (5%) Corporations

Seventy-two percent of donations came from individual donors in 2014. This was noted in the 2013 report as well. In fact, very little changed in the overall mix of donor sources from 2013 to 2014. Bequests increased from 7% to 8% of the total, and Corporations decreased from 6% to 5%. Giving USA notes that the total increase in charitable giving was 7.1% from 2013 to 2014, and this was primarily driven by an increase in donations by individuals.

In addition to the breakdown of contribution sources, the Giving USA Report also highlighted some other interesting information:

  • Average annual donations made by U.S. households reached $2,030 in 2014. It is also estimated that giving by both itemizing and non-itemizing individuals increased by 6% and 4.1%, respectively.
  • The 13.7% increase in corporate giving is attributed to the 2014 increase in GDP and corporate pre-tax profits.
  • The nonprofit categories seeing the highest increases in giving are arts, culture and humanities organizations, as well as environmental and animal organizations. These categories saw increases between 7 and 9%. The human services subsector also saw growth, at 3.6%.
  • Total giving as a percentage of GDP is at its highest since 2006.

More information regarding the Giving Institute and the Giving USA report can be found here. A two page summary of the highlights from the full report can also be obtained at no cost on the Giving USA website.

By Paul Biggs