Government GPS

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Engaging Younger Citizens Through Technology

A hot topic for many governmental entities these days is how to engage their citizens. Many governments are looking to technology to engage the younger generations of citizens including millennials. The choices in technology are based on a number of factors including the availability of resources, the community’s appetite for engagement and the motivation of the government’s leadership. Below are six possible tools for how technology can assist in engaging citizens:

  1. Social Media Integration
  2. Mobile Solutions and Mobile Device Compatibility
  3. Configuration
  4. Websites
  5. Email Alerts
  6. Online Message Boards

Governments have many innovative choices when it comes to engaging their citizens. Each of the above tools has benefits and limitations, which is why it is important to define your audience and determine the enthusiasm of your citizens in order to select a tool that will engage as many citizens as possible. For more information visit the GFOA’s website at www.gfoa.org.

By Cailee Arnold, CPA