Archive for February, 2010:

SELL, SELL, SELL – Are you Controlling Your Cash Spiff Money?

For years, car salespeople have been issued cash “spiffs” as an incentive to sell, sell, sell!
Salespeople generally get excited to “win” a spiff and nothing beats a little cash in hand to make your weekend a little brighter but the reality for most dealers is that the majority of the cash they have designated as [...]

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Email Marketing and Your Service Customers

The year is 2010 and we are surrounded by an amazing amount of technology yet dealerships are still doing things the “old fashioned way” by using outdated mailers to try and drive service traffic.
Email marketing is an easy way to increase service traffic and cut advertising dollars at the same time.  With a little bit [...]

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Back to Basics – Improving CSI

The car business has taken its share of hits the past year and now more than ever it is imperative for dealers to keep customer retention and satisfaction high.  Ask yourself these questions: 
1) Have we lost sight of what makes our customers happy and want to return to our dealerships to spend their hard earned money [...]

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Tips to Protect Yourself from Embezzlement

According to the Association of Certified Fraud Examiners, U.S. businesses lose $660 billion each year to embezzling.  The unfortunate reality is that this figure is most likely much higher.  Many businesses don’t report the crime because they are too embarrassed or don’t want the negative press.  The fact is that embezzlers along with stealing money [...]

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